© 2017 NBCUniversal Media, LLC.
FEBRUARY 23 - 24
UNIVERSAL ORLANDO
LOEWS PORTOFINO BAY HOTEL
WELCOME
Welcome to Orlando - and our annual Marketing Council Retreat!

This meeting is an important part of our annual Symphony process.
We get to learn about each other's businesses, and hear the challenges and the success stories.
We'll get to know each other a little better, work on a few Gold Priorities and of course have some fun.

Collectively, we are all part of the Symphony process, but this year we actually get to visit one...Race Through New York Starring Jimmy Fallon.

2016 was a great year - let's find some time to celebrate as we collectively come together to make 2017 even better!

Thanks for all you do. Thanks for coming. Share, mix and mingle!

Thank you,
John Miller
Chair, NBCUniversal Marketing Council
AGENDA
Thursday, February 23

Morning Sessions
8:30am
8:30am
Meal
Gather/Breakfast
Venetian Ballroom
9:00-9:30am
9:00-9:30am
Welcome
Venetian Ballroom
9:30-10:30am
9:30-10:30am
Keynote Speaker
Shane Snow
Venetian Ballroom
10:30-10:50am
10:30-10:50am
Brand Presentation
NBC Entertainment
How to Make a Hit: This Is Us Case Study
Venetian Ballroom
10:50-11:10am
10:50-11:10am
Brand Presentation
Hispanic
SHIFT HAPPENS! We Beat Univision...Now What?
Venetian Ballroom
11:10-11:30am
11:10-11:30am
Brand Presentation
Owned TV Stations/Affiliates
Building a Station from Scratch
Venetian Ballroom
11:30am-12:30pm
11:30am-12:30pm
Panel
Best Practices
Moderated by Alexandra Shapiro
Venetian Ballroom
Afternoon Sessions
12:30-1:30pm
12:30-1:30pm
Meal
Lunch Served
Venetian Ballroom
1:30-1:50pm
1:30-1:50pm
Brand Presentation
NBC Sports Group
Skating to Where the Puck is Going
Venetian Ballroom
1:50-2:10pm
1:50-2:10pm
Brand Presentation
Comcast
XFINITY: The Future of Awesome
Venetian Ballroom
2:10-3:10pm
2:10-3:10pm
Panel
Digital Partnerships
Moderated by Doug Neil
Venetian Ballroom
3:10-3:30pm
3:10-3:30pm
Brand Presentation
Theme Parks
The Making of a CAN'T MISS Destination
Venetian Ballroom
3:30-3:50pm
3:30-3:50pm
Brand Presentation:
NBC News Group & CNBC
Marketing News in the Era of President Trump
Venetian Ballroom
4:00pm
4:00pm
Wrap Afternoon
Venetian Ballroom
Evening Sessions
5:30pm
5:30pm
Meet in Lobby
Portofino Bay Hotel
5:45pm
5:45pm
Depart Portofino
Portofino Bay Hotel
6:00-7:30pm
6:00-7:30pm
Jimmy Fallon Attraction & Cocktail Reception
UOR
7:30-9:00pm
7:30-9:00pm
Dinner & Entertainment at UOR
Toothsome
Friday, February 24

Morning Sessions
8:30am
8:30am
Meal
Gather/Breakfast
Venetian Ballroom
9:00-9:20am
9:00-9:20am
Speaker
Steve Burke
Venetian Ballroom
9:20-9:50am
9:20-9:50am
Speaker
Alan Wurtzel
Venetian Ballroom
9:50-10:10am
9:50-10:10am
Q&A
Peter Intermaggio & Matt Strauss
Venetian Ballroom
10:15-12:15pm
10:15-12:15pm
Brainstorm
2017 Priorities
(XFINITY / Volcano Bay / UPG / Olympics)
Venetian Ballroom
Afternoon Sessions
12:15-1:15pm
12:15-1:15pm
Meal
Lunch Served
Venetian Ballroom
1:15-1:45pm
1:15-1:45pm
Brand Presentation
Cable Entertainment
Leading Transformation in Turbulent Times
Venetian Ballroom
1:45-2:45pm
1:45-2:45pm
Panel
Creative Content
Moderated by John Miller

Venetian Ballroom
2:45-3:05pm
2:45-3:05pm
Brand Presentation
Film Group
The Evolution of Film Marketing & What Keeps Us Up at Night
Venetian Ballroom
3:15pm
3:15pm
Conclude
Venetian Ballroom
ATTENDEES
Jennifer
Adamson
VP, Integrated Media & Promotions

Universal Orlando
About Jennifer
Where did you grow up?:
Orlando area

Favorite App:
Waze

Dream vacation:
Cross-Country Road Trip

First concert:
B-52's

Most admired person:
Jimmy Buffett

Talk to me about:
Media - all things media. How you consume it, how you view it, how it fits into your role, how you could partner with the parks teams!
Nader
Ali-Hassan
Executive Director,
Social Marketing

XFINITY

LinkedIn
About Nader
Where did you grow up?:
Lexington, MA

Favorite App:
Instagram

Dream vacation:
English Premier League tour of England

First concert:
Van Halen

Most admired person:
Jeff Leonard- My high school music teacher

Talk to me about:
What the future holds for the business and marketing, recent successes across the group and ways we can collaborate
Sherine
Anderson
VP, Marketing

Universal Pictures Home Entertainment

LinkedIn
About Sherine
Where did you grow up?:
Burbank, CA

Favorite App:
Waze

Dream vacation:
21-day European Cruise

First concert:
Duran Duran

Most admired person:
My dad

Talk to me about:
Growing live action franchises, building actionable lifecycle plans from theatrical to home ent & beyond that are pitched/shared externally
Matt
Apice
EVP, Marketing

Universal Pictures

LinkedIn
About Matt
Where did you grow up?:
Cranston, RI

Favorite App:
Reddit

Dream vacation:
Positano, Italy

First concert:
Billy Joel & Elton John

Most admired person:
Mr. Rogers

Talk to me about:
Launching the Fast & Furious Trailer in Times Square.
Todd
Arata
VP, Brand Marketing

XFINITY

LinkedIn
About Todd
Where did you grow up?:
Salt Lake City

Favorite App:
Flipboard

Dream vacation:
2 weeks in Fiji doing nothing

First concert:
Motley Crue

Most admired person:
Grandfather

Talk to me about:
Brand storytelling and measurement, Olympics, eSports, music partnerships and air-travel advice
Kjerstin
Beatty
SVP, Media

NBC Entertainment

LinkedIn
About Kjerstin
Where did you grow up?:
Vero Beach, Florida

Favorite App:
Instagram

Dream vacation:
Africa Safari

First concert:
Rolling Stones in Miami

Most admired person:
My mom

Talk to me about:
My background in media, my passion for data, my love of digital, and how I think broadcast TV is here to stay!
Luigi
Bellizzi
Director, Marketing

NBC Universo
About Luigi
Where did you grow up?:
Pamplona (where the sun also rises)

Favorite App:
Ski Tracks

Dream vacation:
Starts with a one-way ticket

First concert:
My brother's

Most admired person:
Dr. Viviano

Talk to me about:
Superserving the Superfans
Betsy
Bergman
SVP, Brand Marketing

Domestic TV Distribution &
TV New Media Distribution
About Betsy
Where did you grow up?:
Kansas City

Favorite App:
Instagram

Dream vacation:
Italy

First concert:
Bruce Springsteen

Most admired person:
my brother, Steven Bergman

Talk to me about:
Strategy for launching programs in broadcast syndication
Bill
Bergofin
SVP, Brand Marketing

NBC Sports Group

LinkedIn
About Bill
Where did you grow up?:
The Mean Streets of Oradell, NJ

Favorite App:
Dunkin Donuts, bro.

Dream vacation:
Skiing in the Alps

First concert:
Jackson 5

Most admired person:
John Miller. And the Dalai Lama.

Talk to me about:
How despite my misspent youth I have a straight-A student/ballerina in a top NYC performing arts HS performing professionally since she's 8.
Pam
Blum
SVP, Marketing Services

Universal Pictures Home
Entertainment

LinkedIn
About Pam
Where did you grow up?:
New York City / Los Angeles

Favorite App:
MyFitnessPal

Dream vacation:
Catamaran trip through the Caribbean

First concert:
Peter Frampton

Most admired person:
Obama - either one

Talk to me about:
Adaptability. I live to get sh&t done. I pride myself on decluttering the noise, breaking down the issue and finding the best solution.
Pauline
Bohm
EVP, Marketing and Communications

International TV Distribution
About Pauline
Where did you grow up?:
How long do you have?

Favorite App:
XE Currency Converter

Dream vacation:
Anywhere on a luxury train

First concert:
Led Zepplin

Most admired person:
Barack

Talk to me about:
LA screenings ... what really goes on!
Jany
Borges
Senior Director, Media Strategy

Telemundo
About Jany
Where did you grow up?:
Guanabacoa - Alajuela - Miami

Favorite App:
Instagram

Dream vacation:
Maldives

First concert:
probably Chayanne

Most admired person:
Mom

Talk to me about:
The changing face of USH media and the evolution of our savvy consumers.
Ed
Brassel
EVP, Enterprise Business
Intelligence

Comcast NBCUniversal
About Ed
Where did you grow up?:
Richmond, VA

Favorite App:
SoundHound

Dream vacation:
Capri, Italy

First concert:
Three Dog Night

Most admired person:
John Muir

Talk to me about:
Let's talk about how we can fully leverage data assets and advanced analytics to inform critical decisions that drive our business forward
Kimberly
Brooks
Director, Digital Media

Universal Orlando
About Kimberly
Where did you grow up?:
Elkton, Maryland

Favorite App:
Waze

Dream vacation:
Italy wine tour

First concert:
Meatloaf

Most admired person:
My dad

Talk to me about:
I am responsible for the digital paid media planning & buying team at Universal Orlando Resort.
Alicia
Bunnell
VP, Integrated Marketing
Communications

Universal Orlando

LinkedIn
About Alicia
Where did you grow up?:
New Orleans

Favorite App:
Netflix

Dream vacation:
The Ngorongoro Conservation Area, Tanzania

First concert:
ELO.

Most admired person:
Nelson Mandela

Talk to me about:
Accomplished in building top performing teams and producing innovative solutions for world-class brands, including UOR, VISA, Verizon & USAA
Justin
Byczek
SVP, Consumer
Engagement
& Marketing

NBC Sports Group
About Justin
Where did you grow up?:
New York

Favorite App:
Sports Illustrated Play

Dream vacation:
Park City, Utah

First concert:
Dave Matthews Band

Most admired person:
JFK

Talk to me about:
Challenges and successes surrounding launching TNF on NBC this past season
Mitchell
Cameron
Senior Director,
Marketing & Advertising

E!
About Mitchell
Where did you grow up?:
Los Angeles

Favorite App:
Instagram

Dream vacation:
Food Tour of Spain

First concert:
Less Than Jake

Most admired person:
Mark Zuckerberg

Talk to me about:
The upcoming premiere of The Arrangement on E!
Kristen
Campolattaro
VP, Brand Marketing

Sprout

LinkedIn
About Kristen
Where did you grow up?:
New Jersey

Favorite App:
Glamsquad

Dream vacation:
Galápagos Islands with husband and son

First concert:
Bryan Adams

Most admired person:
My mom

Talk to me about:
I'm a brandavore--I love building & analyzing brands. Adjunct Prof at Columbia on weekends. Mom to 4 yr old drummer @axtonthedrummer
Kristina
Canada
Director, Digital Marketing

Universal Studios Hollywood
About Kristina
Where did you grow up?:
Colorado

Favorite App:
Amazon

Dream vacation:
Maldives

First concert:
Dave Matthews Band

Most admired person:
Sheryl Sandberg

Talk to me about:
Data and analytics, layered marketing strategies that drive consumer awareness, consideration & intent, and most importantly, conversions.
Monique
Carswell
Director, Sustainability & Corporate
Social Responsibility

Corporate Social
Responsibility

LinkedIn
About Monique
Where did you grow up?:
Chicago, IL

Favorite App:
Pocket

Dream vacation:
Hiking the Inca Trail to Machu Picchu

First concert:
Stevie Wonder at Grant Park (Chicago)

Most admired person:
Just one is tough ... Jesus, Walt Disney, Michelle Obama

Talk to me about:
Anything pro-social (ex. Comcast & NBCU Foundations, PSAs & The More You Know, Green Is Universal, Cause Related Media/Sales Partnerships)
Mary
Cavanaugh
Knapp
VP, Consumer Brand Management

Universal Orlando

LinkedIn
About Mary
Where did you grow up?:
Fairfax County, Virginia

Favorite App:
Facebook, Orange Theory Fitness and Starbucks

Dream vacation:
Bora Bora

First concert:
Van Halen

Most admired person:
Pope Francis

Talk to me about:
Challenger Brands
Daniela
Chapparo
VP, Marketing

Telemundo
About Daniela
Where did you grow up?:
Caracas, Venezuela

Favorite App:
Pocket / Pay by Phone

Dream vacation:
Thailand

First concert:
Guns'n'Roses

Most admired person:
All fellow high executive moms

Talk to me about:
Transitioning from the Int'l (Latin America) Biz to the most promising Hispanic Media company
Scot
Chastain
EVP, Affiliate Marketing &
Development

NBC

LinkedIn
About Scot
Where did you grow up?:
Bryan, Texas

Favorite App:
Saturday Night Live

Dream vacation:
Texas A&M in CFP Championship Game

First concert:
Sonny & Cher

Most admired person:
My Dad

Talk to me about:
How can we truly best learn from each other in this crazy, fragmented marketing world.
Ted
Chi
VP, Marketing Strategy

Universal Pictures Home
Entertainment Digital Distribution

LinkedIn
About Ted
Where did you grow up?:
Shrewsbury, MA & San Diego, CA

Favorite App:
Google Photos

Dream vacation:
The Moon

First concert:
Jefferson Starship

Most admired person:
Dalai Lama

Talk to me about:
I am an entrepreneur at heart with deep experience in digital media. I believe in the power of technology to change lives for the better.
Charissa
Chu
VP, International Marketing & Creative Services

International TV
Distribution

LinkedIn
About Charissa
Where did you grow up?:
Palo Alto

Favorite App:
Twitter

Dream vacation:
Rome, Italy

First concert:
Suzuki Youth Concert

Most admired person:
Laura Ingalls Wilder

Talk to me about:
Changes in the entertainment industry due to technology shifts and consumer behavior
Elizabeth
Cieszko
Senior Manager, Strategic Marketing Initiatives

NBCU Symphony

LinkedIn
About Elizabeth
Where did you grow up?:
Stevenson Ranch, CA

Favorite App:
Postmates or Apple News

Dream vacation:
Everest

First concert:
Jimmy Buffet

Most admired person:
My Mom

Talk to me about:
All things Symphony! The woes of Telepresence video quality. Travel hacks.
Ron
Cohen
VP, Global Promotions

Universal Orlando
About Ron
Where did you grow up?:
Brooklyn, NY

Favorite App:
ESPN

Dream vacation:
The next one :)

First concert:
Led Zepplin

Most admired person:
My Dad

Talk to me about:
Feel free to talk with me about all the incredible things that are taking place at Universal Orlando in 2017!
Suzanne
Cole
EVP, Media

Universal Pictures
About Suzanne
Where did you grow up?:
New York and Los Angeles

Favorite App:
Instagram

Dream vacation:
Wherever I'm off to next ...

First concert:
Joan Jett and the Blackhearts

Most admired person:
My parents

Talk to me about:
Success in media mix modeling for movies...not as boring as it sounds...
Jeanne
Cordova
SVP, Marketing, PR & Special Events

Studio Operations
About Jeanne
Where did you grow up?:
Air Force brat, many places

Favorite App:
Fandango

Dream vacation:
Africa

First concert:
Pink Floyd

Most admired person:
Michelle Obama

Talk to me about:
Number of events and promo shoots in 2016, How we assist Marketing Council
Douglas
Craig
VP, Content Strategy & Programming

Fandango
About Douglas
Where did you grow up?:
Syracuse, NY

Favorite App:
Facebook

Dream vacation:
Skiing

First concert:
Genesis

Most admired person:
My Dad

Talk to me about:
I'm relatively new to NBCU
Chris
Crayner
Chief Digital Officer

Universal Orlando
About Chris
Where did you grow up?:
Indiana

Favorite App:
Pandora

Dream vacation:
Motorcycle trip to Alaska

First concert:
Elton John

Most admired person:
JFK

Talk to me about:
Digital, golf, running, building great teams, hiring talent, lacrosse
Seema
Cunningham
Marketing Consultant

NBCUniversal International

LinkedIn
About Seema
Where did you grow up?:
London

Favorite App:
Uber

Dream vacation:
Bora Bora, Fiji or Tahiti (I'm not fussy)

First concert:
Bobby Brown...Don't Be Cruel!

Most admired person:
Malala Yousafzai

Talk to me about:
Anything to do with International Symphony
Sherri
Davis
Senior Director, Brand Experience

Comcast
About Sherri
Where did you grow up?:
Richboro, PA

Favorite App:
Five Minute Journal

Dream vacation:
African Safari

First concert:
Brian Adams

Most admired person:
My brother

Talk to me about:
Digital / Social / Experiential Upcoming Xfinity Fast 8 stunt
Yvonne
Davis
Senior Director

Content Distribution
About Yvonne
Where did you grow up?:
Queens, NY

Favorite App:
Yelp

Dream vacation:
Safari

First concert:
Backstreet Boys

Most admired person:
My mother

Talk to me about:
Distribution Marketing, Hispanic Marketing, Social Media. Recent success - 360 campaign with Spectrum and Telemundo, featuring Gaby Espino
Maria
Deluca
SVP, Consumer Marketing

Bravo

LinkedIn
About Maria
Where did you grow up?:
Queens & Long Island, NY

Favorite App:
Facebook

Dream vacation:
Hawaii

First concert:
Menudo

Most admired person:
Shonda Rhimes & Judge Sotomayor

Talk to me about:
Event Marketing, launching scripted on Bravo, creating new experiences for Bravo consumers, first to market partnerships
Angel
Domenech
VP, Creative Strategy

Telemundo
About Angel
Where did you grow up?:
San Juan, Puerto Rico

Favorite App:
Instagram

Dream vacation:
Australia / Iceland

First concert:
Pet Shop Boys

Most admired person:
My Dad, Angel Domenech

Talk to me about:
Recent success stories and accomplishments from other business units. Innovations, new strategies in marketing and creative.
Pat
Donahue
Director, Partnership Marketing & Development

Universal Studios Hollywood
About Pat
Where did you grow up?:
Danville, IL

Favorite App:
Facebook

Dream vacation:
Caribbean Islands

First concert:
Reo Speedwagon & Cheap Trick

Most admired person:
Mother Theresa

Talk to me about:
TV & Film Production - Helped open Universal Studios Japan - Produced Jurassic Park 3 Premiere at Universal Studios Japan
Chris
Donovan
SVP, Creative Marketing

E! / Esquire Network

LinkedIn
About Chris
Where did you grow up?:
Amherst, MA

Favorite App:
Instagram

Dream vacation:
South Africa

First concert:
Handel's Messiah

Most admired person:
Orson Welles

Talk to me about:
Philosophy behind managing, collaborating and innovating creative for two distinct brands within the larger cable portfolio
Erin
Doyle
Senior Director, Marketing & Advertising

E!
About Erin
Where did you grow up?:
Los Angeles, CA

Favorite App:
Waze

Dream vacation:
Canyon Point, Utah

First concert:
The Eagles

Most admired person:
John Wooden

Talk to me about:
What I'm watching on TV, the evolution of E! News and how to succeed on a small budget!
Lou
Dubois
Executive Director, Digital Content

Corporate Communications

LinkedIn
About Lou
Where did you grow up?:
Langhorne, PA

Favorite App:
Nuzzel

Dream vacation:
Sleep in overwater bungalow in Bora Bora

First concert:
Beach Boys

Most admired person:
Martin Luther King, Jr.

Talk to me about:
Websites, mobile apps, nbcu now, nbcuniversal.com, digital screens, social media, collaboration, innovation, brooklyn, philadelphia, sports
Allison
Ducey Clark
Manager, Marketing

Golf

LinkedIn
About Allison
Where did you grow up?:
Naples, FL (born & raised)

Favorite App:
Instagram or Snapchat - it's a toss up

Dream vacation:
Anywhere with a beach!

First concert:
LFO in 6th grade

Most admired person:
My grandfather

Talk to me about:
Symphony, football, golf (I actually play it & watch it), travel, chocolate labs, home renovation and my love for Rory McIlroy.
Marie
Dugo
Manager, Marketing

NBCUniversal Owned Television Stations

LinkedIn
About Marie
Where did you grow up?:
Brooklyn & Staten Island

Favorite App:
NYT Cooking

Dream vacation:
Mediterranean country hopping with the style standards of James Bond

First concert:
Spice Girls (with scalped tickets!)

Most admired person:
Ina Garten

Talk to me about:
The power of local. My alter ego is @StormRanger. Made history with @nbcboston. (And @VassarClubNY on the side.)
Eric
Eckstein
Senior Director, Digital Marketing

E! / Esquire Network

LinkedIn
About Eric
Where did you grow up?:
New Yawwk, baby

Favorite App:
Alien Blue (won't give in)

Dream vacation:
Tokyo

First concert:
Van Halen, sadly Sammy Hagar era

Most admired person:
Weird Al Yankovic

Talk to me about:
Talk to me about social media or horror movies, or horror movies that involve social media.
Janine
Evangelista
SVP, Creative

USA Network
About Janine
Where did you grow up?:
Queens, NY

Favorite App:
Waze

Dream vacation:
Italy: without children

First concert:
Kenny Loggins

Most admired person:
My Daughter

Talk to me about:
How to Survive a Rebrand
Len
Fogge
President, Marketing & Digital

NBC Entertainment
About Len
Where did you grow up?:
Lodi, New Jersey

Favorite App:
France Info

Dream vacation:
Paris

First concert:
Joe Cocker

Most admired person:
My dad

Talk to me about:
This Is Us
Therese
Gamba
SVP, Marketing & Acquired Programming

NBCUniversal Owned Television Stations

LinkedIn
About Therese
Where did you grow up?:
San Francisco

Favorite App:
Instagram

Dream vacation:
Australia and New Zealand

First concert:
Rolling Stones

Most admired person:
Bruce Springsteen

Talk to me about:
The successful launch of @NBCBoston.@StormRanger deployed across the country. New graphics on NBC stations improve viewer experience.
Jennifer
Giddens
SVP, Marketing Digital

Sprout
About Jennifer
Where did you grow up?:
Lake Orion, MI

Favorite App:
Duolingo

Dream vacation:
Australia

First concert:
Run DMC

Most admired person:
President Obama

Talk to me about:
Navigating the kids space and POV
Brad
Goldberg
EVP, Marketing

Focus Features
About Brad
Where did you grow up?:
Long Island

Favorite App:
Headspace

Dream vacation:
French Alps

First concert:
Prince - Purple Rain

Most admired person:
Jimmy Carter

Talk to me about:
Surging forces of Netflix and Amazon
Josh
Goldstine
President, Worldwide Marketing

Universal Pictures
About Josh
Where did you grow up?:
Berkeley

Favorite App:
Fandango

Dream vacation:
Italian Coast without cell phone

First concert:
Styx - Paradise Theater

Most admired person:
Abe Lincoln

Talk to me about:
How are you responding to the changing media landscape when you market movies?
Eric
Gray
Director, Social Media

Universal Orlando

LinkedIn
About Eric
Where did you grow up?:
Dallas, TX

Favorite App:
Instagram

Dream vacation:
Spain

First concert:
Pearl Jam - Ten

Most admired person:
My Dad

Talk to me about:
Examples of great consumer engagement, and powerful brand storytelling
Patricia
Hadden
SVP, Head of Marketing

Digital Enterprises
About Patricia
Where did you grow up?:
Miami

Favorite App:
Seeso

Dream vacation:
Phuket, Thailand

First concert:
Milli Vanilli

Most admired person:
My Mom

Talk to me about:
I'm a digital marketer specializing in customer acquisition & user experience. We launched Seeso for comedy lovers & hit our year end goal.
Andrew
Hanna
VP, Insights and Strategy

Corporate Strategy

LinkedIn
About Andrew
Where did you grow up?:
Cleveland, Ohio

Favorite App:
Sirius XM

Dream vacation:
Egypt

First concert:
AC DC

Most admired person:
Thurgood Marshall

Talk to me about:
Consumer Research
Dustin
Hayes
Executive Director, Brand Marketing

Comcast

LinkedIn
About Dustin
Where did you grow up?:
Westminster, MD

Favorite App:
Up by Jawbone

Dream vacation:
African Safari

First concert:
Milli Vanilli

Most admired person:
My father

Talk to me about:
Business priorities
Hilary
Hoffman
SVP, Global Marketing

Universal Pictures Home Entertainment
About Hilary
Where did you grow up?:
Flagstaff, AZ

Favorite App:
BeautyCam

Dream vacation:
Maldives

First concert:
The Cars

Most admired person:
My Mom

Talk to me about:
Marketing, Global Business, Entertainment, VR, travel, wine
Jason
Holzman
SVP, Head of Creative

USA, Syfy, & Chiller

LinkedIn
About Jason
Where did you grow up?:
Pittsburgh, PA

Favorite App:
The New York Times

Dream vacation:
A seat on the first Virgin Galactic flight

First concert:
Motley Crue

Most admired person:
My grandfather

Talk to me about:
The difference between a scale brand and an identity brand, and the marketing challenges each one presents...
Tim
Hubbell
VP, Marketing

MSNBC
About Tim
Where did you grow up?:
Martha's Vineyard

Favorite App:
NY Times / Venmo

Dream vacation:
Japan

First concert:
James Taylor

Most admired person:
Barack Obama

Talk to me about:
How MSNBC defines itself as Trump takes office.
Andy
Hunter
VP, Programming

Comcast
About Andy
Where did you grow up?:
Connecticut

Favorite App:
Xfinity TV

Dream vacation:
Someplace warm

First concert:
Crosby, Stills, and Nash

Most admired person:
Father

Talk to me about:
Programming. Watchathon, Rio Olympics, Netflix on X1
Peter
Intermaggio
SVP, Brand Marketing and Communications

Comcast Cable

LinkedIn
About Peter
Where did you grow up?:
Arlington, VA

Favorite App:
The Washington Post

Dream vacation:
Travel through France, Italy, and Greece

First concert:
The Who, 1975

Most admired person:
John Lewis

Talk to me about:
We launched the XFINITY brand seven years ago now...ask about our brand journey and lessons learned along the way.
Greg
Jackson
Director, Social Media

Universal Studios Hollywood

LinkedIn
About Greg
Where did you grow up?:
Alton, IL

Favorite App:
Overcast

Dream vacation:
Cruising ... anywhere

First concert:
Jimmy Eat World

Most admired person:
My Grandpa

Talk to me about:
Being new to NBCU, I'd like to learn more about the overall companies' approach to digital and where we think it's headed.
Jeffrey
Kaufman
SVP, Digital

USA
About Jeffrey
Where did you grow up?:
New York

Favorite App:
Marvel Unlimited

Dream vacation:
SCUBA diving

First concert:
Def Leppard

Most admired person:
Father

Talk to me about:
Digtal, Transmedia, Multiplatform
Kathy
Kelly-Brown
SVP, Strategic Initiatives

Comcast NBCUniversal

LinkedIn
About Kathy
Where did you grow up?:
Fairfield, Connecticut

Favorite App:
Waze

Dream vacation:
Tahiti

First concert:
Squeeze

Most admired person:
Brother

Talk to me about:
Symphony
Josh
Kornblit
SVP, Digital Marketing & Media

Focus Features
About Josh
Where did you grow up?:
San Diego

Favorite App:
Waze

Dream vacation:
South African Safari

First concert:
Beach Boys

Most admired person:
Mark Zuckerberg

Talk to me about:
Digital Marketing, Digital Media, Influencer Marketing, Data Analytics
Melissa
Laux
VP, Portfolio Sales Marketing

Ad Sales, Sports & Entertainment

LinkedIn
About Melissa
Where did you grow up?:
Glen Rock, NJ

Favorite App:
Uber

Dream vacation:
Nantucket, for a year!!

First concert:
a-ha

Most admired person:
My Parents

Talk to me about:
I am really looking forward to adding NBC, USA and Syfy to my current responsibilities that already include the NBCSG properties.
Matt
Lederer
Executive Director, Partnership Marketing

Comcast
About Matt
Where did you grow up?:
Long Island

Favorite App:
Twitter

Dream vacation:
Turks & Caicos

First concert:
Bel Biv Devoe

Most admired person:
Larry Bird

Talk to me about:
The Comcast Community Champion Award in NASCAR
Shane
Lindley
VP, Digital

Sprout
About Shane
Where did you grow up?:
London

Favorite App:
Space Team

Dream vacation:
Southern France

First concert:
Bon Jovi

Most admired person:
Princess Leia

Talk to me about:
Inspiration. Collaboration. Innovation.
Adam
Liszewski
Senior Director, Marketing Communications and Promotions

Golf
About Adam
Where did you grow up?:
Holland, Pennsylvania

Favorite App:
Google Maps

Dream vacation:
Europe

First concert:
Jimmy Buffet

Most admired person:
Mother and Father

Talk to me about:
What works? What doesn't? How can we be better partners to benefit the Symphony efforts and the greater good of the company?
Tina
Lloyd
Director, Social Media

Golf

LinkedIn
About Tina
Where did you grow up?:
Miami, FL

Favorite App:
Instagram

Dream vacation:
Fiji

First concert:
New Kids on the Block

Most admired person:
Lyndsey Vonn

Talk to me about:
Sports (especially golf), Social Media and my kids ... I have 3 and they are worth more than 140 characters!
Art
Lopez
VP, Multi-Platform Media Planning and Production

NBC Entertainment
About Art
Where did you grow up?:
Los Angeles

Favorite App:
Yahoo Sports

Dream vacation:
Spain

First concert:
Chicago

Most admired person:
Magic Johnson

Talk to me about:
Effectively and efficiently utilized the Summer Olympics to market NBC's Fall schedule.
Alyson
Lundell
Senior Director, Public Relations

Universal Orlando

LinkedIn
About Alyson
Where did you grow up?:
Winter Haven, FL

Favorite App:
Amazon & Starbucks

Dream vacation:
New Zealand

First concert:
Paul McCartney

Most admired person:
Michelle Obama

Talk to me about:
I like to discuss the state of the media, messaging strategy, communication timing and crisis/issues management.
Rachel
Mansson
VP Marketing, Int. New Media

International TV Distribution


LinkedIn
About Rachel
Where did you grow up?:
Sussex

Favorite App:
Google Earth

Dream vacation:
Bhutan

First concert:
Howard Jones

Most admired person:
My father

Talk to me about:
Keep up in the digital space!
Lauren
Martin
SVP, Brand Marketing

Universal Pictures

LinkedIn
About Lauren
Where did you grow up?:
Los Angeles

Favorite App:
paperlesspassport

Dream vacation:
India

First concert:
Midnight Oil

Most admired person:
My Mother

Talk to me about:
I have been fortunate enough to have developed my professional experience over 15 years across three continents within the TV/Film industry.
Kevin
McMahon
Director, Partner Development & Symphony

Universal Orlando
About Kevin
Where did you grow up?:
Seattle

Favorite App:
Waze

Dream vacation:
Anywhere with sandy beaches and a Tiki bar close by

First concert:
Boys To Men

Most admired person:
My daughter

Talk to me about:
Cool vacation places, family, and sports
Aileen
Merciel
SVP, Marketing and Creative

Telemundo

LinkedIn
About Aileen
Where did you grow up?:
Caracas, Venezuela & a touch of Connecticut

Favorite App:
Waze

Dream vacation:
Argentinean Patagonia drinking wine OR Paris. Drinking wine

First concert:
Sting

Most admired person:
Tina Fey

Talk to me about:
Restructuring marketing and creative teams, implementing new shared services model. Tips on surviving upfront, welcome.
John
Miller
Chair, NBCUniversal Marketing Council, CMO NBC Olympics

Corporate and NBC Sports Group
About John
Where did you grow up?:
Wilmette, Illinois (Chicago)

Favorite App:
Any of the fine NBCU apps

Dream vacation:
Universal Orlando with 150 Marketers

First concert:
North Shore Harmonizers Barbershop Show

Most admired person:
Wife

Talk to me about:
Marketing The Olympics - Past and Present. NBC in The 80s, 90s, or 00's. Was it all really Must See TV? Barbershop Harmony Society.
Donna
Mirus Bates
SVP, Marketing Communications and Content Development

Universal Orlando

LinkedIn
About Donna
Where did you grow up?:
NC, VA, Germany. I was an Army brat :)

Favorite App:
Facebook

Dream vacation:
Australia

First concert:
Depeche Mode

Most admired person:
My Father

Talk to me about:
Launch of Volcano Bay theme park in Orlando; Fallon ride marketing campaign; Content marketing opportunities w/ parks & resorts
Brent
Mitchell
SVP, Marketing

E! / Esquire Network
About Brent
Where did you grow up?:
Manhattan Beach, CA

Favorite App:
Uber

Dream vacation:
Anywhere!

First concert:
Edie Brickelle

Most admired person:
My aunt

Talk to me about:
Brand marketing across industries and product categories
Julie
Moore
VP, Brand Marketing & Promotions

NBC Entertainment
About Julie
Where did you grow up?:
Los Angeles

Favorite App:
Instagram

Dream vacation:
Anywhere with a beach

First concert:
New Kids on the Block

Most admired person:
John Wooden

Talk to me about:
Talk to me about 1 of 3 departments I oversee - Brand Marketing, Symphony and Promotions/Partnerships
Dina
Morocco
Senior Director, On Demand Promotions

Comcast
About Dina
Where did you grow up?:
Pittsburgh, Pennsylvania

Favorite App:
Postmates

Dream vacation:
Almalfi Coast

First concert:
New Kids On The Block

Most admired person:
My mom

Talk to me about:
Content video strategy for On Demand marketing
Juliette
Morris
EVP, Content Distribution Partner Marketing

Content Distribution
About Juliette
Where did you grow up?:
Harrison, NY

Favorite App:
Facebook

Dream vacation:
Egypt and Israel

First concert:
James Taylor

Most admired person:
My mother

Talk to me about:
How we are launching shows in an ever-crowded landscape
Shannon
Most
VP, Marketing

NBCU International Networks

LinkedIn
About Shannon
Where did you grow up?:
Australia

Favorite App:
Google Maps

Dream vacation:
Anywhere with a beach

First concert:
I cannot remember! ha

Most admired person:
My mum

Talk to me about:
B2B & B2C marketing, brand development, digital & social activity for TV around the world! Deep knowledge of Australia & New Zealand.
Maya
Nasr
Senior Campaign Specialist, Marketing

Symphony & NBCUx

LinkedIn
About Maya
Where did you grow up?:
Los Angeles / Lebanon

Favorite App:
Instagram

Dream vacation:
Santorini, Greece

First concert:
50 Cent in Lebanon

Most admired person:
Amelia Earhart

Talk to me about:
Digital Symphony Marketing, marketing strategy & audience targeting, Myers-Briggs, completed my first 10K, Harry Potter, NBC Fall TV
Jen
Neal
EVP, Marketing

E! / Esquire Network
About Jen
Where did you grow up?:
52302

Favorite App:
Instagram and Snapchat

Dream vacation:
Hawaii

First concert:
Chicago

Most admired person:
My mom

Talk to me about:
Turning audiences into advocates
Doug
Neil
EVP, Digital Marketing

Universal Pictures
About Doug
Where did you grow up?:
Sykesville, Maryland

Favorite App:
Waze

Dream vacation:
Kauai

First concert:
REO Speedwagon

Most admired person:
Barack Obama

Talk to me about:
VR, Influencers, Social Media, and all things Digital
Alice
Norsworthy
Chief Marketing Officer

Universal Orlando
About Alice
Where did you grow up?:
Toledo, Ohio

Favorite App:
Vivino

Dream vacation:
Hawaii

First concert:
Kiss

Most admired person:
Princess Diana

Talk to me about:
Transforming our digital capability and launching a new brand campaign for Universal Parks and Resorts
Regina
O'Brien
SVP, Marketing & Brand Strategy

Golf

LinkedIn
About Regina
Where did you grow up?:
New Jersey

Favorite App:
Instagram

Dream vacation:
New Zealand

First concert:
Beastie Boys

Most admired person:
Arnold Palmer

Talk to me about:
Your handicap, getting younger, digital innovation, targeting, lifestyle brands
David
O'Connor
EVP, Head of Franchise Management & Brand Strategy

Universal Pictures
About David
Where did you grow up?:
Elkhorn, Wisconsin

Favorite App:
Instagram

Dream vacation:
Safari

First concert:
Fleetwood Mac

Most admired person:
MLK

Talk to me about:
I have been fortunate enough to work at Universal for over 18 years to help launch some of Universal's biggest film campaigns
James
Patterson
Vice President

Technology

LinkedIn
About James
Where did you grow up?:
South Carolina

Favorite App:
Yahoo News Digest

Dream vacation:
Maldives

First concert:
Dave Matthews Band

Most admired person:
Kenneth Chenault

Talk to me about:
Reviewing content (FineCut/MediaSilo), collaboration (Slack), optimizing promo scheduling (Rovi), and anything technology related
Kate
Pilecki
VP, Marketing Sourcing

Sourcing
About Kate